Customized
Market Research
We work closely with our clients to conduct customized
market research and analysis. It is focused on two key factors that
are essential to any successful business - defining
exactly who your market is, and how
to reach it:
Define
Exactly Who Your Market Is:
To lower your marketing costs, maximize the access
to your potential customers, our market research is based on the nature
of your business and may include:
- Designing and conducting customized surveys
- Accessing various data sources from public events, publications and
professional groups, etc.
- Researching and analyzing statistics and your industry's information
- Determining your potential customer groups who best match your business
offerings
Finding
Your Markets:
Targeting the tightly defined market for your business,
your marketing plan may include:
-
An advertising strategy
-
Methods of promoting your image
-
Response rate over marketing costs analysis
-
Identifying what public events, shows and appearances
that will work best for your business
-
Conducting media releases
-
Designing attractive on- and off-line marketing materials
-
Integrating methods that open the communication channel
between you and your focused market
